Phase two of our “Hello Neighbour” campaign is set to break even more ground following on from the success of the first phase, which saw the creation of fresh video content with ambassador Justine Schofield, a bespoke website, outdoor advertising and an exciting competition element.
The focus for the new campaign will continue to be around New Caledonia’s proximity as one of Australia’s closest Pacific neighbours, but will feature an interactive social media treasure hunt. A first for a destination marketing organisation, the interactive activity will entice consumers to explore New Caledonia’s spectacular neighbourhoods through a series of captivating images.
Hosted by the social media platform, Instagram, Aussies will be able to explore regions such as the white sand beaches of the Isle of Pines; diverse landscapes of the North; secluded coves of the Loyalty Islands; the French sophistication of Noumea through to the local cowboys in Bourail.
Ultimately, participants will be led to an image of New Caledonia’s Heart of Voh, a naturally formed love heart marked in the landscape, where they can enter the draw to make their mapped out adventure a reality. To get started head to @newcaladventure on Instagram.
To find out more about our current campaign visit: